When faced with the question of whether to implement behavioral versus contextual targeting activities, the best course of action is to try both strategies and evaluate the results for a more prudent choice.
Contextual targeting and behavioral targeting are not two sides of the same coin, but rather outline two targeting approaches that can coexist: on the one hand, contextual targeting allows you to reach the user with ads that are relevant to the current browsing context, while behavioral targeting allows you to exploit “more historicized” information such as the page, the visit, the searches carried out, products purchased.
For an effective strategy that can actually create high-performing audiences, the advice is to adopt both approaches.
Using contextual targeting and behavioral targeting together can help create a more norway mobile database comprehensive approach , reaching consumers in different ways and at different stages of their purchasing journey.
Blendee allows you to implement effective behavioral and contextual targeting strategies: in addition to the collection and normalization of data and information at the single customer view level and the profiling and advanced segmentation activities that result from it, Blendee's marketing operating system allows the creation of vertical audiences starting from the definition of a set of contexts and keywords to describe the content and interests of users.
Creation of vertical audiences, but not only: the "AD Server" engine allows you to manage and optimize ADS campaigns of all kinds, delivering engaging and personalized multiplatform content. All this is possible thanks to the use of artificial intelligence and machine learning algorithms that allow you to improve the content, classifying it even more effectively in order to deliver increasingly relevant advertising messages.
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