A process that involves evaluating your website's current content and resources. This includes blog posts that are available for download. Guides, eBooks and infographics. The goal is to focus on high-quality content that will drive growth. Traffic generates leads. Teams can also use this information to optimize future content. How to make updates to content that is currently underperforming. How to audit BB content. Before diving into analytics, review your team's content goals and keywords. Make sure everyone is using the same information.
Page with previously identified BBsaudi arabia number data features. Chances are you've already identified your ideal customer profile. What . Keywords you use to guide your ongoing content creation efforts? For other questions you will need clear answers. This could include: What does your content creation process look like? How is your content distributed? How . Are you finding winning content ideas that relate to your buyer personas? What performance indicators are used? Performance measurement? Page views, average time to page conversion, quality of leads. Make a list of existing content.
Next step. An audit of your website resources and blog content is to identify everything that currently exists. In your library. Gather all links to landing pages, blog posts, whitepapers, and . And everything else in one place. You can use any number of tools to analyze your content. Crawl your site and identify links. Some favorites among bb marketers include semrush, . Moz pro and screaming frog. Analyze your BB content with defined performance metrics and a spreadsheet. With links in place, rank the content from best to worst.
Use Behavioral Triggers to Enhance Email Campaigns
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