Broadcasters, who have traditionally based their revenues on the sale of advertising space on a time-based basis, are now facing a fundamental transition, in which the integration of programmatic advertising into streaming represents a unique opportunity. Let’s look at some of the main advantages:
Improved monetization of advertising inventory : Programmatic advertising allows broadcasters to optimize the sale of their advertising space, including on streaming platforms, by using technology to sell inventory in a more efficient and targeted manner.
Multi-channel campaign optimization : Programmatic advertising allows broadcasters to finland mobile database manage advertising campaigns across multiple channels (TV, OTT, digital) simultaneously, while maintaining global visibility across the entire media ecosystem. This means campaigns can be optimized based on data from all sources, improving efficiency and reducing duplicate impressions.
Real-time optimization: Programmatic TV allows advertising campaigns to be optimized in real time based on user behavior or other factors, ensuring greater relevance and personalization of content.
Advanced segmentation and profiling : Using data and artificial intelligence, broadcasters can segment users not only by demographics, but also by viewing behavior, preferred content, viewing time, etc., improving targeting accuracy.