E-commerce strategies
To create our personalized email and individualize the segment you will receive, I will give you a fundamental command: if you send or receive the email you want, you can send it to your desired results?
Email marketing is one of the most potent marketing channels with a high quality brand that can be contacted and requested to be contacted by the public and can generate conversions. Ogni aspetto della mail riveste un ruolo cruciale per la buona reuscita di a campagna: dall'oggetto, alla CTA et altro ancora. However, one of the elements that is present at the time of input is the cause of a low open rate .
So, is there a best time to send emails?
There is no single answer to this question, in fact, a lot depends on the list of users we jiangsu mobile number database have created and selected, the type of email we want to send.
In this article, we’ll look at the often overlooked reasons why timing matters in email marketing strategies and what are the best practices for determining the right time to send emails, so they perform better.
Why is timing important for email marketing?
Choosing the right sending times can have many benefits and have a significant impact on email marketing campaign performance .
Miglioramente dei tassi di apertura delle email
Open rate, or open rate, is a fundamental metric in email marketing. It measures the percentage of messages opened versus those sent and is calculated as follows: (messages/emails opened) / (messages/emails sent) * 100. A good open rate is around 21%, which is a good benchmark for measuring campaigns. Several factors influence the open rate, and timing is one of them. We recommend running A/B tests to optimize content, subject lines, sending days and times.
Sending a personalized email at the right time helps ensure it arrives in users' inboxes when it's most likely to be seen.