Spin the Wheel Popups: Improve Conversions with a Gamified Marketing Strategy

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Even though we are so used to seeing other types of pop-ups on our screens, you have surely encountered the spinning of a pop-up wheel at least once in your life.

With its most popular name, the pop-up wheel, it obviously needs no explanation. How does it work? A wheel appears and all you have to do is click on it to claim the prize you won.

Pretty simple, right? Wait until you hear some of the major benefits your business can significantly gain when you use rotation to win pop-ups.

What is the Spin the Wheel pop-up?
A Spin the Wheel Popup, also known as a “spin to win pop-up,” is an interactive pop-up designed to grab visitors’ attention and increase engagement on your website. It’s essentially a digital version of the classic wheel of fortune.

Spin the wheel
Pop-ups What is it and why do you win by spinning?
If you’re already using pop-ups as one of your conversion optimizatio australia mobile database n tactics, you’re on the right track. Pop-ups with exit intent , for example, can instantly increase conversion rates by up to 50%. With 100% viewability for pop-up campaigns, it’s no wonder that you can actually use this not-so-secret weapon to drive more sales.

This pop-up wheel of fortune, as some would call it, can offer your visitors a whole new and exciting experience. This gamified marketing strategy improves the way you reach your customers. The wheels offer visitors a chance to win discount vouchers, free shipping, coupon codes and more. Not only do you ask for their email address in advance with gamified pop-ups , you encourage them to participate in the game in a not-so-usual gaming environment that makes shopping more fun.

Here are other crucial reasons why you should consider gamified pop-ups like a wheel of fortune pop-up for your business:

Reaches a wider audience
Instantly attracts attention
It tickles the visitor's curiosity and desire to win
Easy to create and implement on your website
It deviates from the usual pop-ups that your visitors regularly see
Gives you the opportunity to customize your brand's offerings and surprises
Seamlessly converts more visitors into leads and email subscribers
Reduces cart abandonment and improves your sales
Now that you know what a pop-up wheel is and how it can improve your website conversions, I bet you're now curious about how you can get started! Here's how.