FourSquare “sponsors” you with recommendations on the users’ website:
I think we can all agree that if a friend or acquaintance recommends a place because it is fun, because it is reasonably priced or because of its functionality, you will most likely follow that advice when you need a similar service. Therefore, FourSquare's recommendation system becomes an excellent viral marketing strategy when it comes to attracting new customers, recommended by other satisfied customers of your brand.
Your registered trademark on FourSquare can benefit from its popularity on the web (this helps a lot to improve SEO ), thanks to the frequency and comments or recommendations of users who visit your establishment and “check-in”. We all know that on social networks users love to tell where they were on vacation, where they had a few beers with their friends, where they had dinner or celebrated, what new things they have bought and even more, to spread the word by showing photos of the moment and the place. FourSquare takes advantage of this eagerness to share that many users have and invites them to participate and give their opinion about the place. Which turns each check-in into a sponsored “ad” very favorable for your brand.
5. FourSquare users “give” you quality surveys, which means useful first-hand information:
FourSquare’s interface has a recommendation system for each place visited. It works as a kind of informal survey that users write after visiting a place. That first-hand information becomes a goldmine for mobile no list brands regarding the opinions and interactions of their community.
If the answers are positive in quality, price and service, this system is a great mechanism for providing direct information about your brand. If the answers are not favorable, it allows you to find out details to improve or change about your brand. Therefore, there is always a benefit in the answers
Take advantage of user recommendations:
FourSquare is fully compatible with other social networks such as Twitter or Facebook, as the link is direct. Therefore, the impact of a check-in or a comment can be reflected immediately on the main social networks. This greatly expands the range of visibility of your brand and becomes an exceptional viral communication strategy. Friends of your users on FourSquare will see in real time where they are, where they eat or which hotel they recommend for a vacation, for example.
Helps you identify and retain your best customers and increase sales:
If that weren't enough, FourSquare has many ways to make its followers visible, loyal and reward them. It does this through participation games related to the establishment. It gives them titles, badges and recognitions up to naming them "mayors" (mayors) of a place or product. Titles that recognize them as fans and super fans of a brand. Thanks to this game-like application, your brand can create closer ties between its followers. It gives you the possibility of offering prizes, discounts and promotions to your most loyal customers. This is how the benefit for your brand and for the customers is mutual.