What is an information request

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What is an information request and how to work with it effectively?
information request
Information queries play an important role in user search behavior. Understanding their nature and characteristics helps businesses build a content marketing strategy that will attract the target audience and ensure a high level of interaction.
An information query is a form of query in a search engine, the purpose of which is to obtain knowledge or solve a problem. The user is looking for information, not a product or service. Examples of such queries:
"What is SEO?"
"How to improve website performance?"
"Why does the site take so long to load?"
A distinctive feature of informational malaysia phone number list queries is that they are focused on learning rather than buying. That is why such queries are most often used at the top of the sales funnel (TOFU - Top of Funnel).
Interesting fact:
According to HubSpot research, about 80% of users begin their online activity with informational requests, researching a topic or problem.
information request
Why is it important to understand information requests?
For businesses, understanding and properly processing information requests provides a number of benefits:
Engaging an audience: Information seekers are more likely to engage with your content if it answers their questions.
Increased Trust: By providing quality, useful information, you build your brand's credibility.
Increase organic traffic: Informational queries make up a significant portion of search traffic. By satisfying them, you get a steady flow of visitors.
Building Loyalty: Users you've helped solve a problem are more likely to return to you when they need a product or service.