In order to turn a lead into a customer

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How can you achieve this goal? Two conversion rates are crucial here, namely the conversion rate from visitor to lead and the conversion rate from lead to customer . In order to achieve the highest possible conversion rates, it is necessary in step 1 to generate as many qualified leads as possible and in step 2 the goal is to turn as many of these leads into customers as possible .

it is necessary to "take action" at the right time
The call or offer must go to the customer exactly when nurse database he or she is in the phase of his or her buyer's journey where he or she is actually making a purchase decision.

However, it is difficult to identify this point in time using email marketing alone. Rather, it is necessary to have a complete picture of the lead in mind and to know all of their actions in the buyer's journey. When did they look at which social media posts, when did they look at which blog articles and when did they look at the price list on our homepage. All of these questions are extremely important.