9 Types of Online Reputation Attacks and How to Defend Yourself Against Them
Christian Leis December 19, 2022
For many companies, web positioning is a great source of income. Sometimes, malicious users or the competition itself can carry out online attacks that negatively affect the positioning and online reputation of your brand. Would you know how to defend your website if you are attacked?
In April of last year, the 2nd edition of PRO Marketing DAY took place , a digital marketing event organised by Aula CM where participants could enjoy presentations by expert professionals in the digital field as well as real practical cases with companies present there.
In this case, Álvaro Sáez “ Chuiso ”, a specialist in Black Hat SEO and monetization , creator of chuiso.com and Co-founder of TeamPlatino, spoke to us about the different types of online attacks and how we can defend ourselves against them. A very useful topic for all those who have an online business or work on their personal brand.
Types of Online Attacks and How to Defend Against Them
Classic SEO attacks
These types of online attacks are the most common and mobile database uae well-known. Of these attacks, Chuiso highlighted two:
1. Links with negative Anchor Text
This type of Black Hat SEO strategy consists of creating links to a specific website with a negative anchor text . In this way, Google perceives that site as something harmful to the user and reduces its visibility, causing it to lose positions in the SERPs.
In the example that Chuiso gave us during his presentation, he detected a large number of links that pointed to one of his websites with the anchor text “ Álvaro Sáez is a scammer .” In this way, the person who had made all these links wanted the website to lose visibility by being perceived as the website of a scammer.