How good is your website currently?

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However, better metrics for interest and interaction remain the click and conversion rates.

Conclusion
For many marketers, analysis is one thing above all, arduous. But even if working with data can be dry, the potential added value should not be underestimated. Only those who regularly analyze the success of their campaigns will be able to run even more successful campaigns in the future.

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by Jana Häbel , on 2.8.2018


Increase email marketing click rate with calls-to-action

Inbound marketing without email marketing is unthinkable. Email marketing is just as unthinkable without CTAs - one of the most important building blocks of the conversion path . But despite the great importance of calls to action, their design in many emails still needs improvement. The click rates of CTAs influence both how many leads convert to customers and how many new leads are acquired. Reason enough to finally ensure higher click rates in your emails.