Is link juice a miracle cure for SEO?

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What is link juice and what can it bring to your website from an SEO perspective? And is it really as effective as it is said to be? You will find answers to these and other questions in this article.
What is link juice?
Link juice is a term related to the issue of optimizing websites for Internet search engines. Each web domain has its own rating known as the so-called domain rating . When a website links to another page, it brings its trust to the page it links to. Link juice, or total domain rating, includes the total number of referring domains. The more trusted a page is, the better its position in the SERP (search engine results page).

Link juice and a bad reputation in the past
Unfortunately, link juice has a bad reputation, as SEOs have often abused it in the past to create their own backlinks, complete with keyword stuffing, hidden text, or misleading meta descriptions. This has allowed them to get fraudulent information to the front pages of search results, making it appear trustworthy due to its placement in the SERP.

Content is more important than the link
Since 2019, Google has focused on the importance of content over the number of referring domains. This is also misleading, however. Google now tends to overemphasize content and ignore the authority of referring domains. Link building is still very important, but its impact will fade over time, while the importance of content continues to grow.

Is it still possible to use link juice?
Google still uses domain rating to some extent to rank dom luxembourg mobile database ains in search results. In short, it still pays to have people link to your website, as it will help you rank better in search results.

How to clean link juice?
First of all, you need to stop using the term link juice. Instead, it is advisable to adopt another term that describes the same situation as link juice. Suitable candidates are terms such as link authority, link value or link equity.

Focus on creating great content so people will link to you more. Achieving organic search visibility on Google through content alone remains a huge challenge. However, when that content is supported by reputable authority sites through links, the likelihood of achieving prominent positions on Google increases significantly.

Final advice
One of the main tips is to create linkable assets. It is not possible to artificially improve the SEO ranking of websites with poor quality content. Your pages should be comprehensive, valuable, unique and inspiring.

The ideal is to create content that is worth linking to. If you don't have an audience yet, we recommend mentioning experts in your texts who already have an audience and can get your website moving.

The lottery is winning when someone with a large reach is interested in your content. Try reaching out to them through good old-fashioned methods like email and try to build a relationship with them. This will give you some initial attention that you can use to build your organic audience.