Check your rankings in Google Search Console

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Meta title tags play an important role in how your site is perceived by search engines and users. A well-written meta title can increase your chances of ranking higher in search results and improve your click-thr ecuador mobile database ough rate. The meta title should be original, concise, contain keywords and the site's brand.

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One of the first and most important steps in search engine optimization (SEO) is to connect to and regularly check Google Search Console (GSC) . While the data provided by GSC is never completely complete, it is a valuable source of information that provides useful insight into the performance of a website. When accessed and used correctly, this data can help you identify keywords and strategies for improving SEO. One of the major use cases for GSC is finding “low-hanging fruit” – keywords with low competition that are driving relevant traffic. GSC also allows you to identify lesser-known long-tail keywords that a site is ranking for, along with an estimated average position for those keywords.

To better navigate your data and find hidden keywords, you can switch to the Performance menu in GSC and explore Top Queries by Impressions. This analysis allows you to identify relevant keywords with high potential and low competition, which strengthens the effectiveness of your SEO strategy to achieve optimal visibility in search engines.

3. Perform a website audit with a free tool
An SEO audit is a key element in the optimization process, and an SEO expert will often recommend it as one of the first steps. However, this audit should rather be called a "website audit," because you are not limited to purely SEO aspects, as traditional experts might understand. This type of audit focuses not only on a single website, but often analyzes several websites and takes into account the use of various third-party services, including social networks and catalogs. While your main website may be perfectly optimized, the existence of duplicate content on other parts of the Internet can cause problems. An experienced SEO expert who participates in a simple website audit can uncover many potential problems and provide recommendations for their resolution. In this way, an optimization strategy can be designed more effectively and tailored to the overall needs of the brand's online presence.

An SEO audit is a process that evaluates how search engine friendly your website is. It will provide you with information on how you can optimize your website to appear at the top of your potential customers' search results. Its benefits include:

Improve the overall performance of your website. An SEO audit will reveal any issues your website has, such as slow speed, sitemap issues, or security issues. Some of these issues can be fixed immediately, while others require more time. An SEO audit will help you keep your website in good shape and increase its search engine rankings.
Ending historical SEO practices that are currently penalizing you. SEO is an ever-evolving field. An SEO audit will help you identify these historical bad practices, which, once eliminated, will improve your overall SEO.
Find out which keywords you’re actually ranking for . An SEO audit offers valuable insight into your organic presence in search results. Once you know what you’re ranking for (or not), you can optimize your content accordingly. You may have written the best content on a given topic, but if it’s not properly optimized for the right keywords, how is your target customer supposed to find your content?
Understanding which keywords are driving traffic and converting customers . An SEO audit will also show you which keywords are most important to your business. It’s not just about how many people are searching for a given keyword, but also how well it’s converting. An SEO audit will help you focus on the keywords that are driving the most profit.