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The touchpoints during the purchase are offered and used via various channels. Examples include personalized emails, telephone sales or direct advice.

The most important touchpoints are in the post-purchase phase . Many companies neglect this area and consider the customer to be "completed" as soon as a successful transaction has taken place. But this is precisely where it is crucial to continue to keep the customer satisfied. By offering a newsletter, information about discount campaigns and surveys, you can retain customers for the long term and turn them into loyal brand ambassadors for your company.

Conclusion
The customer journey is individual, from discovering a investor database product to making a purchase. Don't leave your customers alone on their journey to you, but help them by choosing the right touchpoints. This way you can positively influence, inspire and retain your desired customers.




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