Impressions : The total number of times your page's link appears in search results.

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Click-through rate : This is calculated by dividing the total number of clicks on your page in Google search results by the total number of views of your pages in Google search results. A high click-through rate indicates that the meta descriptions and page titles have a high match with the searches.

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So the integration answers the questions of where linkedin database your content appears in Google search results and how often search engine visitors interact with the page when it appears on the search results pages. It also lets you see the keywords or phrases that visitors are searching for when your site appears on the results page.

Content creation optimized according to search behavior
What wording will readers use to find your content? Avoid unknown or unused keywords, adapt your previously published articles and use popular search terms in your next posts.

Together with HubSpot's content strategy tool, integrating Google Search Console is a very effective way to improve your SEO. Not only do you have all the data in one place, but you can also develop content strategies that match today's search behavior.

Conclusion
The integration of the Google Search Console in HubSpot provides important insights into the search behavior of your target customers. It shows the average position of your article in the list of Google search results, which keywords are most likely to find your website and is a valuable addition to the rest of HubSpot's analysis tools.