PPC and digital marketing - more April news

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Discover April's news in PPC and digital marketing. Get an overview of current trends and technologies that can increase the effectiveness of your online campaigns.
April is here, and with it a new wave of innovation in PPC (Pay-Per-Click) and digital marketing. These fields are constantly evolving, so it’s crucial to stay one step ahead. In this article, we’ll take a closer look at the latest trends and technologies shaping the world of PPC and digital marketing, and explore how these innovations can take your campaigns to the next level.

Google Ads introduces generative AI tools for Demand Gen campaigns
Google has announced the introduction of new generative AI features for Demand Gen campaigns in Google Ads.

These tools, powered by Google's artificial intelligence, will allow advertisers to create high-quality visual assets using text cues in just a few steps.

The AI-powered creative features aim to enhance visual storytelling and help brands generate new demand across Google platforms, including YouTube, YouTube Shorts, Discover and Gmail.

Japanese regulator accuses Google of anti-competitive practices
According to the Japanese Fair Trade Commission, Google used tactics th spain mobile database at prevented Yahoo Japan from competing in targeted search advertising.

According to Japan's Fair Trade Commission (FTC), Google allegedly prevented Yahoo Japan from accessing key technologies necessary to generate targeted advertising revenue from mobile search between 2015 and 2022.

Google changed its behavior only after the FTC raised these issues, and Google then pledged to give Yahoo Japan access to its keyword-targeted advertising technology, Bloomberg reported.

IP address masking in Google Chrome could radically affect search advertising
Google's plan to protect IP would give it a monopoly on location data and increase advertisers' costs. Google is developing a two-hop proxy to increase privacy for Chrome users, which has three big implications for advertisers:

For location-based advertising, you will only be able to target regions determined by Google, which will not be accurate. Because Google Chrome will use a proxy server to connect to websites, it will mask the identity of users, meaning advertisers will not be able to distinguish between real traffic and bots. Additionally, Google is increasing its collection of uniquely valuable location data, which could increase costs for advertisers.