You don’t care about lead nurturing

[Shishirgano9]

Hardly anyone clicks around on your website until they find exactly what they are looking for! That is why it is important that your offer has relevant keywords in the title, on the landing page and in the URL. If someone who does not know your company starts a search on Google, your offer will appear in the search results - assuming you have thought about SEO optimization .

4.)
Once your prospect (potential customer) has downloaded rich people database the offer and studied it, your work is by no means done. In very rare cases, a prospect will be ready to buy after the first offer - you must first guide them through the individual stages of the buyer's journey . This is where lead nurturing comes into play: develop effective workflows for visitors who have downloaded your offer but are not yet ready to buy. As soon as your leads are "sales-ready", you should ensure that your sales team contacts them on the same day. Any delay could mean losing a customer.

5.) You have not advertised the offer sufficiently
Visitors don't come across your offer by chance - they have to be actively made aware of it . Typically, you will send an email as an "advertisement" for your content offer, publish posts on social networks and place CTAs (calls to action) on relevant websites to promote your offer. Also remember to replace the CTAs in older blog articles and add relevant links to all blog articles that have content related to your offer. And another tip from us: add social sharing buttons at the end of the offer so that the offer can be shared with other interested parties without much effort.