What is green, sustainable web design?

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To be successful and to generate leads and customers, your website must accurately represent your company and brand, perfectly address your personas or ideal customers, be authentic and offer excellent content. Sustainability measures support these points by also improving the experience of your website visitors.

Sustainable web design ensures that websites use as few resources as possible:

Sustainable web design (also called green web design ) involves advertising database the design, development and implementation of websites taking into account energy consumption, waste reduction and data minimization, hosting and processes that have an impact on people and the environment.

Of course, a lot of energy can be saved, especially through the website servers, but there are many other things that can be done.

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Conserving resources: Checklist for sustainable web design
1. Optimize your source code

A large design template and numerous plugins mean that every time your site is accessed, each computer has to load and process large amounts of data. Therefore, slimming down or optimizing your code can significantly reduce the energy consumption of your website. By eliminating unnecessary code, compressing files and making scripts smaller, you can improve loading times and reduce the resources required to display your website.

For example, you can compress CSS and JavaScript files. You can also limit the loading of external content to a minimum. This not only benefits the environment, but also improves the security of your website, user-friendliness and increases your SEO rating.