The price of goods is often a key factor in almost every buyer's decision.

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Expanding the selling price helps you set cost expectations in advance with a potential buyer, which also leads to other benefits:

Transparency.
Confidence.
Higher quality of potential customers.
These resources are also flexible and customizable, so you can display them only lithuania mobile database when you want.

Application
More and more brands are investing in a companion mobile app in addition to their website. App assets make it easier for users to discover and download your app directly from your search ad!

App installs can be tracked down to the keyword level, which is an added benefit if you're using any other type of app promotion or Discover advertising.



Due to the nature of apps, this type of asset only displays on mobile devices and tablets. It is available for both iOS and Android.

Form for interested parties
B2B marketers, rejoice! Finally, there’s a product built with you in mind. A lead form is a great resource for businesses that don’t have the best website experience. This type of asset allows users to fill out a form directly from an ad, eliminating the need to navigate to a landing page.

It can help you bring qualified leads into your marketing funnel and shorten the sales cycle.

Pictures
Images allow you to add relevant visuals to your existing search ads to help boost performance. If your message is a bit difficult to convey through text alone, images can help bridge the gap between your brand and the user. Advertisers must meet certain requirements to use images. These include:

Account has been active for at least 60 days
The account has active campaigns running, including text ads.
The account has a good history of compliance with the terms.
Marketers can add up to 20 different visuals, but they must follow strict rules or they will not be approved.

Promotion
If your customer is considering a purchase, a promotional extension might be your best option. Promotional assets can help you get more clicks - and hopefully sales - by highlighting sales and promotions. This type of asset appears below your text ad and uses a price tag icon. Another benefit of promotional assets is the ability to schedule them in advance or show them only on certain days - or even hours.

Seller rating
Seller reviews are a great way to showcase high-quality customer experiences based on – you guessed it – reviews from buyers.

This type of background really helps build initial trust with the user and allows them to make more informed decisions.

The uniqueness of this type of asset is that it can appear in paid ads, free listings, and organic search results. The seller rating can consist of the following items:

Star rating.
The number of ratings the business has received.
A qualifier, such as average delivery time.
Link to read the latest reviews..
Seller ratings are considered an "automatic" asset, meaning they cannot be used at the granular campaign or ad group level.

They are set at the account level and can be turned on or off by following the instructions above.

Company information
This last type of asset is not as widely used based on research, but this may be due to some unclear requirements from Google. This asset includes two variables:

Trade name.
Company logo.
All advertisers must go through a verification process to be able to view these asset types.

Maximize your campaign performance with Google ad extensions (backings)
With so many different types of ad assets to choose from, you’re likely to find one that works for your brand and industry. Ultimately, it’s up to you, the advertiser, to use the most appropriate ad assets. When used with your goals in mind, they can help you drive more quality traffic, leads, and purchases—and make the most of your PPC budget.