The number of Instagram users who will see your organic posts will be limited for several reasons:

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Boosts are paid promotions of organic posts that increase iceland mobile database their reach among a targeted audience. PPC ads , on the other hand, are complete marketing campaigns that can include various formats like photos, videos, carousels, and stories.


Instagram Algorithm: Instagram uses an algorithm to decide what content appears on a user's home page. This algorithm prioritizes content that it deems relevant and interesting to a particular user, which may mean that your posts may not be seen by all of your followers.
Engagement: Posts with higher engagement (likes, comments, shares) are more likely to be seen by more users. If your posts don't get enough engagement, their reach will be limited.
Competitive content: Instagram is a very popular platform and the amount of content posted daily is huge. In this competition, it is difficult to achieve high visibility without the support of paid tools.
Posting time: The time you post can also affect your reach. Posting when most of your followers are active can increase your chances of getting more views, but your reach is still limited based on other factors.
Shadowbanning: If Instagram finds that you are violating its policies or using prohibited hashtags, your posts may not be visible to a wider audience without explicitly informing you.
The limited reach of organic posts is one reason why many businesses and individuals invest in paid methods, such as boosts and PPC ads , to increase the visibility and effectiveness of their Instagram posts.

In other words, you’re at the mercy of the “algorithm.” However, here are a few things you can do to maximize your chances of generating interest in your brand from potential customers through organic Instagram:

Go to business profile
Set your profile to a business profile to take advantage of built-in tools like ads, call-to-action (CTA) buttons, and the ability to add contact information to your profile.
Optimize your profile information
Use a recognizable profile picture, such as your logo.
Create a compelling resume with clear company information and don't forget to include a CTA button (e.g., visit our homepage).
Use a service like Linktree to offer multiple options to visit when clicking on a profile (e.g. a Contact Us page for potential customers).
Use stories
Using Instagram Stories to generate leads is a highly effective strategy that no advertiser should overlook. Instagram Stories allow you to create dynamic and interactive content that appears at the top of users’ feeds, ensuring high visibility. Additionally, Stories are short-lived, which creates a sense of urgency and encourages immediate action.

There are several tools that Instagram Stories offers to help you generate leads. For example, you can add a “Swipe Up” link (if you have over 10,000 followers) or use features like polls, questions, and quizzes to engage your audience. Using clear, attractive visuals and calls to action (CTAs) can encourage users to visit your website or contact your business directly through mes