How simple should a domain name be?

[shaownhasan]

If you are unsure about the reasoning to follow in choosing your domain name, you can obviously check out what your competitors are doing to understand whether it is better to opt for the company name or the business name in your sector.

Answering this question requires a good knowledge of the target audience you intend to address: there are technical terms and terms in other languages that are not always easy to understand and even less memorable, therefore including them in the domain name would lead to typing it more easily with errors.

The shorter a name is, the more likely it is to chinese overseas europe data stick in the public's mind, so I advise against opting for domain names longer than 15/20 letters, which become cumbersome to type.

Also consider that in mobile browsing, due to the size of the devices, errors are around the corner, so strange numbers and characters can easily confuse users.

How many keywords should I include in my domain name?
A few years ago, purchasing domains that perfectly matched the topic for which you wanted to position yourself was a move that paid off because Google paid a lot of attention to the presence of the words of interest within the name of the site.

Then the situation reversed, and overdoing it with keywords led to penalties for exact domain match : we went from one extreme to another!

Today I personally prefer neither to overdo it with keywords nor to neglect them, because I believe they still have an effective impact on the evaluation of search engines: a good compromise seems to me to be a combination of the type "brand name + keyword" because it allows both to communicate the name of the business and to associate it with the topic for which you want to climb the SERPs.