Outbound marketing actions reach the

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Measuring results
general public through traditional media such as radio, television, emailing and banners. We cannot know the reaction that this type of advertising generates in people, so its real impact is difficult to measure.

In contrast, one of the greatest advantages offered by Inbound denmark mobile database Marketing is the possibility of knowing the results through digital tools. Since it is the user himself who searches for the information and decides to see and share the content, interact on social networks and enter the website, this is why the Digital Marketing team can know the real impact that the strategy has had on the public.



Costs
The investment required to run an Outbound Marketing campaign is considerable, as it is necessary to pay for advertising space on radio and television. Inbound Marketing, on the other hand, requires a smaller investment, as it uses digital media that are accessible to everyone. A fraction of the investment is allocated to the purchase of digital advertising, but the majority is used in the creative dimension.

Given the ease with which Inbound Marketing measures results, it is possible to know the performance of strategies in order to improve them and correct errors in the future, which translates into a reduction in costs.



Now that we have analyzed the main differences between both marketing trends, it is easy to realize the advantages of Inbound Marketing to position the brand and win over the public to achieve engagement and trust.

But even though Outbound Marketing may seem to have some limitations, it is important to highlight that we can give it an Inbound touch to achieve better results. This is achieved by following the philosophy of focusing on the public to meet specific needs and for the potential client to approach us on their own. Of course, both techniques can complement each other to reach the user in a more effective way.Measuring results
Outbound marketing actions reach the general public through traditional media such as radio, television, emailing and banners. We cannot know the reaction that this type of advertising generates in people, so its real impact is difficult to measure.

In contrast, one of the greatest advantages offered by Inbound Marketing is the possibility of knowing the results through digital tools. Since it is the user himself who searches for the information and decides to see and share the content, interact on social networks and enter the website, this is why the Digital Marketing team can know the real impact that the strategy has had on the public.



Costs
The investment required to run an Outbound Marketing campaign is considerable, as it is necessary to pay for advertising space on radio and television. Inbound Marketing, on the other hand, requires a smaller investment, as it uses digital media that are accessible to everyone. A fraction of the investment is allocated to the purchase of digital advertising, but the majority is used in the creative dimension.

Given the ease with which Inbound Marketing measures results, it is possible to know the performance of strategies in order to improve them and correct errors in the future, which translates into a reduction in costs.



Now that we have analyzed the main differences between both marketing trends, it is easy to realize the advantages of Inbound Marketing to position the brand and win over the public to achieve engagement and trust.

But even though Outbound Marketing may seem to have some limitations, it is important to highlight that we can give it an Inbound touch to achieve better results. This is achieved by following the philosophy of focusing on the public to meet specific needs and for the potential client to approach us on their own. Of course, both techniques can complement each other to reach the user in a more effective way.