Purchasing orders . Compare prices and brands, and make the final order, and search for "mosquito killer lamp price" and "Xiaomi mosquito killer lamp".
In the research and understanding stage, information search is the main focus . SEO will deploy industry information channels, product guide channels, and Q&A channels , mainly publishing some Q&A and information content to acquire users at this stage.
In the evaluation and comparison stage, users search for product names , and SEO needs to deploy product list pages, special topics, and detail pages to cover these search terms and needs.
During the purchase order stage, SEO can deploy product detail pages to display detailed product attributes, prices, and product parameters to obtain specific product search traffic.
Omnichannel Operations
According to industry research and statistics, users hungary mobile database of e-commerce websites need to visit an average of 3-5 times before they can finally complete a purchase . These visits are distributed across channels such as search, social media, and EDM . The previous chapter mainly talked about SEO channels, and this chapter combines other channels as well. I will not go into details about each link, but will talk about a few key points:
In general, multi-channel marketing is much stronger than single-channel marketing because it covers more user scenarios ; users can see your product promotion everywhere, and will quickly move to the order purchase stage, which will also form a brand impression.
Several important channels should be prioritized : SEO and SEM in the search ecosystem, social media operations and advertising in the social ecosystem, and EDM. These channels can cover more than 80% of users’ daily online time.