When you begin writing your media pitch, use the same techniques as you would for a regular email outreach.
Keep the subject line interesting, personalize your message, and provide value!
One of the most common assumptions about digital PR is that it’s only for B2C and “fun” brands. But that’s not true. You need to understand what your audience cares about and work hard to find stories that resonate with them.
B2B businesses often find that expert insights PR and finland mobile database newsjacking, combined with detailed research, help position them as thought leaders, an effective way to use digital PR to gain authoritative links and coverage. Meanwhile, B2C businesses are often able to leverage a wider range of strategies.
That said, it all comes down to having a good idea and understanding what type of content your audience wants to consume online. However, digital PR as a strategy is just as effective for B2B even SaaS companies as it is for B2C brands.
You need to be smart and understand your audience.
Need proof?
See how Buffalo7, a presentation design agency, took a survey on Zoom Anxiety and turned this hot topic into an engaging campaign that landed on Yahoo.
Amplify anxiety
Get to know your audience and identify topics that resonate with them.