First, it will cause data fragmentation

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It's like a calm lake. Throwing a few stones randomly will splash water at most, and you may not see ripples. So you need to design a process mechanism to connect marketing actions in a coherent manner in the private domain platform to play its greatest role. Use a "stick" to stir it to make the water in the private domain pool "flow"; Before the private domain was established, if you wanted to influence the existing leads, you usually used SMS to send live broadcast notifications to guide them to retain information and sign up for appointments.



Before the video number starts, send SMS notifications italy phone number list to start the live broadcast.In this link, not only is data fragmented, the continuity of message push is not guaranteed, the number of live broadcast viewers cannot be guaranteed, the operation is cumbersome, and the labor investment is high. The new live broadcast link has made a big change in that it has put retention information at the end, giving priority to ensuring user experience and allowing delayed satisfaction. The reason is simple. We believe that people who have watched the live broadcast are more willing to obtain the demand than those who simply sign up to participate in the live broadcast, "and they may not actually watch it.



" Of course, the data comparison of the two processes also confirmed our guess. The whole process is very simple to operate: 1. Pre-conference promotion: only use the service account to send the live broadcast preview. "How long in advance can be decided by yourself. We are very casual. Sometimes it is a week in advance, sometimes a day in advance." 2. Dissemination during the meeting: Service account template message reminder community, Moments to guide sharing 3. Post-conference retention information: Enterprise WeChat single-point push live broadcast to guide retention of information Live broadcast to audio and publish to the small universe to pass the time on the commute Through the process transformation, users can receive information about the entire process of the event only in the WeChat ecosystem and can participate in the event with a low threshold.