If there is strong competition in your industry and you

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Many stories represent this famous conflict.

Every superhero in the world has a supervillain to face and every hero has an alter ego who wants to take them to the dark side.

What about companies?

Can you use this type of narrative discourse?

Of course!

You can clearly see the second type of narrative text in the following example.


Narrative texts for companies - The Ordinary
The Ordinary, although without mentioning it directly, attacks an entire industry that confuses its audience by presenting simple formulas as highly innovative at prices that few can afford.
don't want to get into trouble, you can use this type of conflict to explain what your values ​​are and what sets you apart from the competition with product comparisons .

Person vs. Institution
The following type of narrative texts for companies is very common among businesses that break paradigms or challenge the established order.

You will have seen it in many of the digital-based ones because they have managed to change the way email list canada we do everything: from ordering food to managing our money, including getting around, traveling or shopping.


Narrative texts for companies - Revolut
Revolut makes this clear in the example you can see above.

We have nothing to do with banks.

— Revolut

This way of standing out is an easy way to confront an accepted but disreputable system.

It takes advantage of a real conflict and turns it around to appropriate all the positive values.