Mobile devices matter now (more than ever)

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Today, most adults own a smartphone, and many keep it within reach throughout the day. This constant access has transformed email from a scheduled activity to a near-instant one.


With 46% of emails being opened on phones (Hubspot), it’s critical to ensure your emails look good and are easy to read on mobile devices.

We check our inboxes during commutes, coffee lebanese phone numbers database breaks, and even while waiting in line. The inbox has become a live stream, constantly demanding attention and blurring the line between work and personal time.

Mobile screens are smaller and less conducive to reading dense text compared to desktop screens. This has led to changes in email formatting and content. Emails are now shorter, more concise and often bulleted, to meet the need for quick consumption on the go.

Emails should be concise, visually appealing, and scannable to grab attention amidst the digital clutter. Forget long paragraphs and dense blocks of text; prioritize bullet points, catchy headlines, and easily digestible snippets. CTA buttons should be generously sized, with easily readable text and a layout optimized for one-handed navigation.

With crowded inboxes on smaller screens, subject lines become even more critical. They need to be intriguing, relevant, and action-oriented within the constraints of just a few words. Create subject lines that spark curiosity, personalize them for better engagement, and avoid clickbait tactics that trigger spam filters.