What is astonishing is not only that the boss thoughtlessly pulled out one of the common expressions from his store of visual language.
The emphasis on the second rhythm is pronounced, which gives the viewer a feeling of excited anticipation of the program. Selected ticker news and the program's headlines are taiwan rcs data displayed as a symbol of topicality and dynamism. The presenters can already be seen in the opener. This clever inclusion of the "Tagesschau" identification figures means that the cut to the presentation is seamless. Back to the question: Why is the redesign at SRF so modest? It is likely that a radical change was not decided because those responsible did not want to give the impression of showing off. In the opinion of design expert Marco Fumasoli, this was achieved. On the contrary: he sees from the new SRF logo that the company "seems to be under a certain pressure to save".
What is shocking, however, is that none of his Swiss employees pointed out his mistake. One can only guess whether no one cared or whether no one dared to contradict the big boss. In any case, all this proves that the current view has more problems than the tactless printing of pictures of dead children stolen from the Internet.