Growth Driven Design minimizes the risks of a website relaunch. Its systematic approach enables a significant reduction in project time to launch. This reduction is achieved by focusing on the features with the greatest business value and by continuously learning and optimizing as crucial building blocks of a GDD project.
Continuous learning and optimization as core components show: Growth Driven Design is an iterative, ongoing process. It is therefore in contrast to the traditional website relaunch, which is usually a completed project.
In classic relaunch projects, all tasks are planned from A to Z for a completed project period. With Growth Driven Design, the focus is on sprints, which are much shorter. They are therefore less risky and expensive.
Instead of carrying out a complex relaunch el salvador whatsapp data every three years and watching in the meantime how content, appearance and technology become increasingly outdated and less and less in line with current company goals, GDD offers the opportunity to continually improve the performance of an always up-to-date website: by analyzing visitor behavior, continuously testing and deriving optimizations.
Growth Driven Design is closely linked to product management, marketing and sales, from which input is constantly requested. At the same time, the insights from the analysis of user behavior can be used by the product, marketing and sales teams to improve and fine-tune their strategies.
In this way, Growth Driven Design offers a flexible and adaptable model of website maintenance and development. It enables companies to flexibly adapt their online presentation, their digital campaigns and offers to the needs of their customers, changes in their corporate goals and current online developments. And it continuously integrates the goals of the specialist and marketing departments into the development, instead of diverting resources for a one-off special project lasting months, as is the case with a classic website relaunch.
The following illustration compares Growth Driven Design with the traditional handling of corporate websites, which are only properly addressed every few years and then completely turned upside down with relaunches. Not much happens in between, unlike GDD with its continuous data-driven work on the website.