How to Choose a Website Color: Basic Knowledge

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Those who are not very knowledgeable and oriented in color combinations often have difficulties in choosing a suitable color scheme for their Internet resource. Some still manage to create a harmonious design. But others do not cope with the task so well.

You can't completely refuse to use color on your website, otherwise it will be dull and will not be remembered by visitors. And if you overdo it, it will be completely tasteless. Choosing an attractive color palette and a suitable template are very important and difficult tasks at the resource development stage. From this article, you will learn how to choose the right color for your website.


It is known that a person perceives yahoo email list most of the information from the surrounding world only with the help of vision. When we see an object, we first evaluate its appearance and thus form an initial impression of it.

In fact, it only takes a couple of seconds to understand that we want to buy a product only because of its attractive design, harmoniously combining beautiful shades of the chosen palette. You are unlikely to buy a red-green suit with yellow polka dots and go to an important business meeting in it, right? These colors do not go together at all, which is why you will look simply ridiculous in the eyes of other people.

In the same way, a user who opens a website perceives its color scheme. First of all, the resource design catches his eye. This means that the first thing he evaluates is the colors you use. At this moment, a person subconsciously decides what emotions the appearance of your online platform evokes in him - negative or pleasant - and what he should do next - close the page or stay on it.

What color is best for a website? We can talk about this for a long time, so in this article we will present only the most useful information for creating an attractive web design.

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Color theory consists of three main parts:

Contrast

Each shade has its opposite, which is the most contrasting. To find contrasting shades, a color wheel is usually used. The "opponents" are on opposite sides of this wheel.

Addition

Complementary shades do not always conflict with each other. Unlike contrasting shades, they rather emphasize each other. In the color wheel, these colors are located one after another. Thus, complementary shades of purple are pink and blue.

Resonance

Surely you have noticed that different colors evoke different emotions in people and create different moods for them. Thus, dark cold shades (violet, blue, green) have a calming effect on us, relax. And warm bright tones (yellow, orange, red) awaken us, fill us with energy.

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"Website Design: How to Properly Declare Yourself on the Internet"
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The BBC News company specially made a red navigation bar on its web resource to awaken the reader, to increase his excited state. Considering the specifics of this resource (sensational news), such a decision is quite logical.

In web design, color is more than just decoration. As you can see, a beautiful color for a website creates a certain perception in users. This means that it can play a decisive role in your business.