As an essential component of lead management, you can use automated lead scoring to qualitatively classify your leads in terms of their progress in the decision-making process. The basis for this is the evaluation of leads according to the completeness of their profile in the CRM and their reactions to communication from your company.
What is lead scoring?
Lead scoring is by definition a method for evaluating leads in terms of the completeness of the profile and the lead's response to communication with the aim of assessing sales opportunities.
Lead scoring can be applied to companies as a target group in B2B (business to business) as well as to private consumers in B2C (business to consumer). Although this evaluation model alone does not guarantee sales, it does set the course for ongoing lead nurturing .
The right platform: What is marketing automation software?
Marketing automation software refers to platforms that use brazil phone number data automated mechanisms to help digitize and individualize customer information and enable the planning, implementation and evaluation of effective marketing campaigns.
Although marketing automation is still relatively new on the software market, some providers have already made a name for themselves.
Which marketing automation software is right for your business?
To find the right marketing automation system for your company, we have prepared a comparison of the most common tools . Check it out!
In German-speaking countries, HubSpot is particularly popular with small, medium and large companies. Consisting of Marketing Hub , Sales Hub , Service Hub , CRM and Learning Center, HubSpot operates according to the principle of inbound marketing with the aim of turning leads into buyers and ultimately brand ambassadors.