Many Internet users have registered for a specific offer on a website at least once. This action is usually preceded by a click on a call-to-action button (CTA) . However, not every CTA has the desired effect for companies. You should pay attention to this when creating one in order to increase your conversion rate .
What you can expect:
Why call-to-action marketing?
Call to Action: The Clickable CTA Button
Examples of an effective CTA button
Conclusion
Why a call to action?
Statistics show that 70 to 90 percent of visitors to your website come to you once and never again - without making a purchase. Pretty sobering, right?
Why is that? Well, your content marketing can be as well russia phone number data thought out as it is and hit the nerve of your target group - as long as you don't integrate an effective call-to-action button , your visitors won't become customers! In this respect, a CTA is nothing less than your "magic button" in digital marketing.
What is a call to action?
A call-to-action (CTA) is a strategically well-placed and attractive button in online marketing that prompts users to take action. The underlying intention for the marketing process is lead generation or the collection of sales-relevant contact data.
Although such a click from your users does not guarantee a purchase, the first interaction ( lead generation ) with your prospective customers paves the way for dialogue-oriented communication - with the aim of accompanying your leads on their customer journey (also called customer journey ) up to the purchase decision with individualized content.
Now the question naturally arises as to what such a call-to-action button for maximum engagement looks like. Because even though numerous companies are already working with this inbound marketing tool, many companies still seem to have difficulty implementing it.