Those who are still sane

[nusaiba130]

Supervision of web analytics setup. Checking the installation of counters, events, goals. To do this without knowing the layout and JS, again, is unrealistic. Even though all this should be configured and verified by a web analytics specialist together with a programmer (although in practice this is often not the case), it is impossible to understand web analytics without understanding how js counters, cookies work, and how to integrate events into the layout.

Working with online advertising channels. Often you have to use Excel macros (hello programming and Excel), mathematical calculations (see the point about mathematics) and work with the site layout to embed counter codes. You can give this work to programmers, but there are many experimental works and it turns out that the programmer is forced to sit for days with a careless Internet marketer who "didn't learn layout and programming" as a child. In general, in advertising channels (especially in retargeting, RTB, classic media, video advertising) without knowledge of html, css, js, php, an Internet marketer has nothing to do.


Cry of the soul of Davydov
"To sum it up, I am scared by guys and girls who seriously claim that an Internet marketer should think all day long, research the market with some mythical tools that do not require special knowledge, give instructions to specialists and "look for money for the client" (quote from the comments to the post). We often communicate with such people at meetings with clients and interviews. When it comes to practice (even at the stage of setting tasks), then there is mumbling and general words like the comment to my previous post "SEO specialist should promote". Apparently, this means promoting yourself to the exit.


? Completo's executives and marketers teach everything a B2B marketer needs to know in a three-month course called " Internet Marketing for B2B and Complex Markets "

, learn, grow and do not turn into vegetables occupying a chair in the marketing department, at the control panel of contextual advertising or the automated website promotion system. An Internet marketer is a workhorse. This is a person who knows how to do marketing and advertising on the Internet with his own hands. Set up, analyze, polish. Yes, he has assistants, but they need to set clear tasks and control the result. There is always a shortage of assistants, and their qualifications in practice are much lower than general discussions about who can do what.

Remember: the conductor himself was once a moderately ukraine consumer email list successful musician. You can't manage people, projects and processes well without going through the practical path of instruments and strategy."