Create a written content strategy

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A content audit has a predominantly qualitative component. A content audit answers the question of what state existing content is in. It shows strengths and weaknesses and prevents your company from always generating new content and "poking around in the content fog". It shows which content is really missing and which content can be processed and reused, thus saving resources for the creation of new content. Content auditing is strategic work that is prioritized towards real work relief.

How to create a written content strategy
by Sandra Krauß , on 16.7.2019



With the help of a well-thought-out and documented gambling data china content strategy, you can establish suitable processes and structures and focus better on your potential and existing customers. A written content strategy creates an overview for your content marketing and helps you and your team to generate content that makes your company's competence visible.

A written content strategy helps you to determine the content, to orientate yourself and to keep track of your content marketing. You can create a content strategy document

to plan the necessary resources (graphics, video production, editing),
to manage, review and prioritize your editorial plan and
for your future content development
to use.

It all starts with a smart content strategy
Companies that offer products and services will try to communicate with their potential and existing customers in the best possible way.