Bytedance has only been gradually opening up the video app to advertising since the beginning of 2019. In the fall of last year, the company launched a self-booking platform that is comparable to Google Ads and Facebook Ads . With the help of the tool, companies can design and establish campaigns. However, “TikTok Ads” is still in its infancy. The self-booking platform is currently only accessible to a limited extent in Germany. To gain access, companies must submit an application via the TikTok Ads website .
TikTok form
So far, TikTok offers five different advertising formats:
TopView: up to 60 seconds long full-screen video, which is played first when the app is opened
Brand Takeover: 3-5 second ad with videos or images in full screen format
In-Feed Ads: up to 60 seconds long video that is integrated into the “For You” feed; users can comment on the ad, like, share, follow the account , etc.
Branded Hashtag Challenge: Challenge that encourages users to imitate and participate, with its own hashtag challenge page where all UGC is summarized
Branded Effects: Stickers, filters or special effects that are individually adapted to the brand.
Quickly achieve a large reach with TikTok
It is currently difficult for small to medium-sized companies to china phone number data advertise on TikTok. But even if TikTok Ads are currently only available to a limited extent, a presence on the platform can be worthwhile. It is not without reason that more and more influencers and celebrities are using the video app. It can generate an enormous organic reach
in a relatively short time. The prerequisite for this is, of course, interesting and target group-oriented content. The tech magazine Chip.de has already managed to generate more than half a million followers with TikTok. The company regularly posts videos produced specifically for TikTok in which interesting information about technology is conveyed.
Conclusion
TikTok is currently the big topic in online marketing . The social network is growing rapidly and attracts young users in particular, who are harder for marketers to reach on other portals. A profile on TikTok can help companies to present themselves in a modern way online and to appeal to a younger target group . However, that doesn't mean that your company should blindly rely on the platform. First, analyze whether your target group is TikTok-friendly.