Engagement-based triggers

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You can use these events as triggers: brand anniversary, Black Friday, Cyber Monday, Mother’s Day, Independence Day, and other holidays.

These time-limited incentives prompt quick purchases from customers out of fear of missing out on good deals. You can provide attractive discounts and special deals to your customers.


Engagement-based triggers use customer behavior patterns to send emails or push chatbot messages, SMS, and relevant notifications.

Have you detected low user engagement on your website? You can increase it by dispersing email newsletters across multiple communication channels.

Examples include welcome messages, win-back follow-ups, reactivation, onboarding, canada rcs data inactivity, and reviews.

Behavior-based triggers
Behavior-based triggers are those you create in response to your customer’s behavior. Such triggers allow businesses to proactively engage with customers at critical touchpoints using customer data and insights.

Triggers include registration, website activity, conversions, downloads, abandoned carts, opt-ins, comments, and more.

One way to optimize behavior-based trigger campaigns is to intercept a customer just as they are about to disengage from your business.

You can use various strategies to recapture your customer’s attention, such as exit-intent popups, win-back emails, new product launches, service updates, etc.

Emotional triggers
Building emotional connections with customers is crucial to establish trust and loyalty to your brand.