Basically, different touchpoints have different effects on the recipient.

[shishir.seoexpert1]

Every interaction and every contact between a prospective customer or customer and your company is referred to as a touchpoint, regardless of whether the contact takes place before, during or after the purchase of a product or the use of a service. In this article, you can read what a touchpoint is and what impact it has on the course of your customers' customer journey.

According to a study in the DACH region, around 15 - 20 touchpoints gambling data middle east are needed on the customer journey to convert to a customer. These touchpoints can be direct in the form of a phone call, an email or a personal conversation. However, indirect connections such as online reviews, articles on social media and word of mouth also trigger so-called moments of truth. At these points, your prospects and customers decide whether they have a positive or negative impression of your company or whether they change their previous opinion of the company. Every touchpoint affects the further course of the customer journey.


the recipient learns something about the company (cognitive aspect)
a feeling is created or accompanies the interaction (emotional aspect)
an internal image of the company is created (imagination)
an individual attitude towards the company is created (image)
Put yourself in your customers' shoes.