How to apply Simon Sinek's Golden Circle to your business

[zihadhasan010]

Simon Sinek is a reference for entrepreneurs around the world, inspiring leaders to focus on the purpose of their companies and their lives. Sinek has already written several books and is the creator of the concept of the Golden Circle. Find out more!


Digital Marketing actions require a lot of planning and a strategic, reflective mindset. To achieve this goal, asking questions is a very useful and precise resource.

With this in mind, Simon Sinek is one of the authors who may be most relevant to professionals in this area.

The English writer gained notoriety mainly after his 2009 TED Talk - usa phone data one of the most viewed talks to date, titled " How great leaders inspire action " .

He is the author of bestsellers such as “Start with Why” and “Find Your Why,” and the founder of Start With Why , a company that offers resources to inspire people to do what motivates them most .

But what is so important about the notion that it is worth finding the why?

This is what the idea of ​​the Golden Circle aims to clarify.

Read on to understand what the Golden Circle is and how to apply it to your business.

What is the Golden Circle?
The Golden Circle is a model that Simon Sinek has created to explain where the differential lies between inspiring leaders and organizations that generate loyalty and create true movements.

Simple, yet powerful reasoning is symbolized by 3 circles:

The first is larger and represents the “ what ”;
the second is smaller and is inside the first, representing the “ how ”;
and the third is even smaller and is inside the second, representing the “ why ”.
In the business context, this shows that most or all companies are able to define the “what” with ease:

the products they sell,
the services they offer,
the industry to which they belong
and its competitors.
The number of businesses that understand the “how” is smaller, since this implies, among other factors, the original business factors and well-defined processes.

Finally, the number of companies that have a notion of their “why” is even lower, after all, defending a cause or having a strong purpose is the most complicated thing.

That is, what we find in most companies are decisions and communication actions directed at what is most obvious to them and to the market (the “what”) and less concerned with a more subjective side (the “why”). It is an approach from the outside in to the Circle.

Simon argues that success lies in the vision from the inside out, so much so that in the TED Talk we cited he repeats on several occasions that “people don’t buy what you do, they buy why you do it.”

In this way, Sinek proposes that companies begin to act and carry out marketing campaigns based on a “why” and, then, establish the “how” and the “what”.

So let's focus on the practice and understand how this tool can be applied within a business.