How was marketing done in the beginning?

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It took great inventions during the Industrial Revolution, such as the printing press, to make the mass publication of information possible and allow people to learn about topics beyond what they heard from other people .

The mass production of articles allowed people to access information, which, although at first it was a luxury, became more affordable thanks to market diversification.

Radio and television as mass media led to the study of demographic characteristics of the public, a marketing action used today.

The appearance of the telephone in the 1970s brought about what uruguay phone data we know as telemarketing, a practice still in force today, loved and hated by many.

We could name other ways of doing marketing decades ago, but it was the Internet that marked a before and after in the practice of marketing actions.

What objectives did marketing fulfill?
From the AMA definitions, we can deduce that marketing focused more on promoting products or services, in other words, convincing people that the product or service offered was the best alternative.

Unlike today, people had few sources of information that allowed them to wonder whether what was offered was really the best or not , so the simple repetition of advertisements or word of mouth was enough for companies to gain recognition.

Marketing Fundamentals
When we talk about fundamentals, we refer to a series of concepts that encompass what marketing is. These were created in different eras and provided the basis for what we know today.

Philip Kotler
American born in 1931, he is considered one of the fathers of marketing worldwide.

Kotler defines Marketing as: "... a process, both administrative and social, by which people obtain what they want and need through the generation of desire, supply and exchange of products of value ."

Seth Godin
Seth Godin created one of the first digital marketing companies, Yoyodyne, which was bought by Yahoo! in 1998. He is one of the gurus of modern marketing.

He defined successful marketing as that which has the ability to attract the public and capture their attention .

Author of the book "Vaca Morada", a reference on the creation of innovative products.