It is impossible to make a landing page have maximum engagement along its entire length. Therefore, place the main information on the first screen. To understand what exactly people are looking at on your landing page, use a scroll map.
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Made a landing page and forgot about it
Hardcore work on the landing page starts when traffic is coming to it. If you don’t watch how the audience behaves on your page, the landing page will definitely not get better. You definitely need to portugal consumer email list make changes. If you make and forget about the landing page, then you wasted your time creating it.
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Important details that are often forgotten
Spare target action
Landing pages are mainly created for commercial traffic. For example, they make a promotional campaign and create a landing page for it. Then they launch an advertising campaign and pay for each visitor. A person goes to the landing page, but he is not yet ready to buy or the offer is not relevant for him. He leaves if there is no backup target action on the site. Therefore, be sure to add some action, for example, a subscription to news.
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Smearing the main information all over the page
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