Offering unattainable things

[Irfanabdulla1111]

Many times companies come with unrealistic objectives, the job of a professional social media agency is to guide the company to discover with numbers why they are not realistic and which ones are.

However, in order to keep the account, they agree to achieve goals that are numerically almost impossible.

Working out a “strategy” hoping for a stroke of luck isn’t exactly what I’d call a strategy, don’t you think?

For obvious reasons, sooner or later companies realize that their goals are not being met and they blame the agencies.

Although, in this particular case, from my perspective, both have shared responsibility.

Whether the “agency” is one or two people
Another common case in Spanish-speaking countries is to call anything an agency.

If a professional in a certain area decides to work in digital marketing, then he or she claims to have a “digital marketing agency,” without having all the human team and experience required to call themselves that.

The same thing happens with social media agencies. It is common for two people to create an “agency,” go to different companies, present themselves as such, manage to get the account and leave those who trusted them completely disenchanted because they failed to meet expectations or results.

It's okay to start a business, it's okay to be a consultant, it's okay to be a professional or specialist in a certain area, it's even okay to be a small agency and say it clearly.

But it is definitely not right to say that something does not meet the requirements and thus email database lists poland disparage those who do.

Leave the community manager to his own devices
Serious mistake.

The most notorious reputation crises have been caused by a community manager who was extremely free.

It is important for agencies to keep in mind that most community managers are relatively young, which means that they do not yet have sufficient experience in certain areas.

This is not a bad thing at all, we all start like this.

What is inconvenient is not having defined processes, protocols and manuals so that the community manager can operate in what we would call a “safe environment” for the client.

Not having regular review meetings with the client
This is more common in small and even medium-sized agencies than in large ones, but it is still a common problem.

This problem often arises because meetings are not planned and, therefore, the cost to the agency of such meetings.

This point would be solved by having defined not only the client's social media strategy but also the entire work plan with the client.