4. Fear is the main enemy of the purple cow Why is it so hard to be remarkable?

[zihadhasan010]

The problem with the purple cow is, in fact, the problem with fear.

Purple cows are so hard to find because people are afraid to take risks, afraid to be accepted by others, afraid of so many things that there is no time left to focus on the "purple cow."

An interesting point made in the book is about when we learn to avoid notability.

Not asking too many questions, avoiding exposing yourself, being afraid of being made fun of or showing ignorance about something accompanies some people from childhood, making them faithful followers of imposed rules.

Study, get married, have children, pursue a stable career, work and die... sweden phone data That's the traditional script for a socially acceptable life, isn't it?

The problem is that following that path (and any other), when one is afraid to take risks or innovate, ends in the inevitable: inertia and invisibility.

If you are notable, there is a good chance that some people will not like you.

It is part of the definition of being remarkable, as no one receives much praise. It is necessary to learn how to deal with this issue, because the best a shy person can hope for is to go unnoticed, but criticism comes for those who stand out,

There is no way to know if your purple cow is a guarantee of success.

You have no way of guessing whether the idea is notable without taking the risk of presenting it to society.

That's the point: the outcome is unpredictable and you have to be willing to take the risk.

40 years ago, Bob Dylan, one of Seth Godin's favorite purple cows, appeared at a festival for the first time playing only electric instruments. Fans of acoustic guitar criticized him and saw this as a betrayal. But that didn't stop Bob Dylan from being a success.

In 2001, billionaire Mike Bloomberg ran for mayor of New York. He was criticized, shunned, and, worse, dismissed as a novice. But he won the election. See how unpredictable everything is? Take a risk.