Algorithmic advertising purchasing

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Mobile application
Mobile first is not going anywhere, but only continues its victorious march across the planet. The number of mobile users continues to grow - their share has long exceeded the segment of traditional desktop users. That is why promotion strategies are now very often aimed at mobile applications.

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Sales in apps are a huge layer of conversions. Hundreds of thousands of products are sold through apps every day, especially if we are talking about marketplaces and large e-commerce players.

Not only the creation, but also the further promotion of a mobile application in stores is an integral part of performance marketing in 2021.

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This method is similar to targeted promotion in many ways, but has its own peculiarities. The programmatic approach allows you to optimize the display of an advertising block based on the parameters of the audience and immediately make the necessary changes to it.

In other words, the ad changes in real time.

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Algorithmic advertising purchasing is not only about RTB-type auctions, but also about other tools (PMP and PD, for example).

When using algorithmic purchasing, the advertiser nepal consumer email list receives a number of advantages:

Lack of routine actions when conducting RK;
Low cost of traffic from high-quality sites;
Specific audience targeting is available.
Despite the reduced amount of routine work, other challenges arise. One of them is the need for constant monitoring of viewability and other technical parameters.

In addition, the positioning of algorithmic advertising as such on the market can also be considered a disadvantage. Thus, most often, high-quality programmatic platforms are aimed at very large advertisers. There is nothing to do with small budgets there.

How to Identify Key Performance Marketing Indicators
Let's look at the indicators that are relevant for most businesses.

Store - usually this is the total traffic, CLV, AOV (average check per customer);
E-commerce - CLV and AOV. In addition, the bounce rate becomes an important indicator, directly on the cart page;
Corporate website - total traffic, CAC, cost of one confirmed lead, website bounce rate.