What activities does the social media manager perform?

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Saying that a social media manager plans, introduces and leads a strategy may sound quite inaccurate if you don't know the day-to-day running of social media. For this reason, I will tell you in detail what functions this professional performs.

Market analysis
This is defined as the main step of a social media campaign. Here the market is studied on a research scale. The professional identifies who the company's consumer is and designs a persona based on the channels they frequent, the content they consume, what they search for on the networks, etc.

This analysis allows you to direct specific actions and campaigns to the slovenia phone data ideal target audience, using the most appropriate social media. It also helps define the brand's voice, choosing the best tone and language according to the audience profile.

Content creation
Content: the icing on the cake of social media. Social media is the content generator for each active media outlet of the brand. Its role is to determine what will be published on each channel, in what format and how often — all of this is specified in an editorial calendar .

Selection of tools and applications
When managing various social networks, it is often necessary to use auxiliary tools and applications. These platforms collaborate in activities such as scheduling posts, monitoring mentions and public reactions, analyzing metrics such as engagement, reach and impressions, among others.

Thus, it is the role of the social media manager to choose the tools and apps that will help in the tasks.