YouTube Analytics: The Complete Guide You Need

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YouTube is the second largest search engine in the world, only behind Google, and it is also much less competitive. However, few people take advantage of its real potential due to the lack of knowledge about the tools it offers, including YouTube analytics.

That's why today I want to tell you more about YouTube analytics, something that is essential whenever you have Google's video platform in your sights to take advantage of it in your digital marketing strategy .

In this article I will tell you:

What is YouTube Analytics.
Why it is important for you to see YouTube statistics
And finally, I'm going to offer you a step-by-step guide to the most important points of the tool.
What is YouTube Analytics?
YouTube Analytics is YouTube's platform that shows you statistics about your channel and your videos.

Yes, the answer is as simple as this but the scope is much broader.

You know, from how many people watch your streams, how long they stay, and on the other hand, a lot of demographic data that you can use for your content creation.

To tell you the truth, it is a very complete platform that YouTube also improves from time to time, with the last major update being in 2018, where the concept of the tool itself changed.

Nowadays, launching a campaign or simply having a YouTube channel without taking into account the Analytics part is little less than suicide.

And that's not what you want for your project.

I assure you.

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Why should you look at YouTube statistics?
The reasons why it is super important to know as much as possible about YouTube statistics data are practically endless, but I wanted to capture the 5 that, in my opinion, are the most notable:

To know the performance of your videos.
To better understand the people who see you.
To discover what content is ranking.
To know where they are seeing you from.
To have the entire history of the channel and your works.
Let's get down to business!

1.- To know the performance of your videos
The bottom line: YouTube statistics are primarily used to view data on the content you have uploaded and, therefore, to understand its performance.

You know, thanks to the statistics section you can find out the number of views of each recording, email database lists canada the average viewing time they have and many other things.

For this reason alone, a platform like YouTube Analytics would make sense, but there is so much more!

You'll see.

2.- To better understand the people who see you
Another very useful piece of information that YouTube Analytics gives you is to help you learn more about the people who view your content because the better you know them, the easier it will be to create content that better matches their interests.

Among the data that this platform offers you are the percentage of men and women who view you, the age groups, the countries from which they consult you or the main languages ​​of the subtitles.

Very valuable information!