cost-effective than Xiaomi's power bank?

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3. Make the product cost-effective to the extreme! When talking about the word "cost-effectiveness", many people will subconsciously equate it with cheap prices. Little do they know that this is a big misinterpretation and misunderstanding of the term "cost-effectiveness"; in many real scenarios, the cost-effectiveness that consumers truly recognize in their hearts is often different from the cost-effectiveness they say. Take a specific shopping scenario as an example. Buying a Xiaomi power bank with a capacity of mAh costs about 10 yuan, but buying a power bank with the same capacity on Pinduoduo may only cost 10 yuan.



Can we conclude that Pinduoduo's 10 yuan power bank iran phone number is more10 yuan power bank is cheap, consumers' expectations and requirements for the performance of this power bank will be very low. Even if it has shortcomings such as large size, short service life, and ugly appearance, consumers are usually able to accept it. After all, the price is there. Since Xiaomi's power bank costs RMB 100,000, consumers will have certain requirements for its service life, appearance, charging speed, volume, weight and other aspects of its use.



Only when these conditions are met will consumers be satisfied. Therefore, the former can only be called low-priced, while the latter is the real cost-effectiveness; there is an essential difference between the two because cost-effectiveness is to minimize costs and reduce profit margins while ensuring the quality of the goods so that consumers can buy high-quality and reasonably priced goods. Looking back at the release process of this Xiaomi car, Lei Jun has always claimed that it is the best-looking, best-driving and most intelligent car within RMB 100,000; and when the announced price is only over RMB 100,000, it will naturally give consumers a feeling of extremely high cost-effectiveness.