To start a CRO strategy, the Analyst starts by implementing some tools that will provide valuable information. One of these important and essential tools is Google Analytics .
The tools at this stage of CRO vary between Quantitative and Qualitative. Quantitative tools show "What" is happening.
They are used to obtain data on your visitors' behavior. Which pages are russia phone data most accessed, at what times you have more access, what actions are most taken by those who buy the product, etc.
The main tools in this category are:
Google Analytics
KissMetrics
MixPanel
Woopra
Omniture
Clicky
Adobe Analytics
On the other hand, Qualitative tools show the "Why" of something happening.
They are used to obtain reports that explain why your visitors took certain actions. Why they clicked more on links in a certain part of the page, why certain technologies are converting more, why they went to a certain part of the page, etc.
The main tools used are:
Qualoroo
Mailchimp
SurveyMonkey
Olark
SessionCam
Inspectlet
Clicktale
CrazyEgg
UserTesting.com
FiveSecondsTest
Silverback 2.0.
Analysis of website/business data
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