Digital marketing is the umbrella term for every form of customer approach. Acquiring new customers, brand management, branding, modern sales - these important corporate goals have been successfully implemented through digital marketing for over 10 years.
Digital processes have dug themselves deep into companies since the PC became part of the modern working day. Computer processing became IT. And traditional marketing and advertising responded.
At the beginning of the digital marketing era, early gambling data france digital agencies were the most active in implementing measures in the area of social media and performance marketing. This was confirmed by surveys of over 100 German agencies conducted at the time by the associated specialist group in the Federal Association of Digital Economy (BVDW) eV
That was and is logical: to advertise where people are looking for information and to lead them specifically to your own range of products or services.
Today, the services offered by digital agencies go much further: from consulting on technical basics, to the implementation of necessary software, to the planning and implementation of effective concepts and campaigns.
Digital agencies are expected to have development expertise
German companies demand individual concepts and expect a high level of implementation competence in digital marketing. Agencies (often only) meet this requirement by relying largely on specially developed concepts in the digital area. Positive feedback from customers suggests that digital marketing should continue to be anchored in companies' communication strategies in the future.
Yesterday and today: Digital marketing as a logical consequence
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