Why is it important to create an email marketing calendar?

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I'll give you the answer straight away: 92% of the world's adult population uses email marketing and 62% open it every day. You can see the potential for success you have in your hands with a well-defined strategy on this channel, right? You can literally transform the reality of your business.

How to create an email marketing calendar?
Now let's get down to business: how to create a great email marketing calendar so you can qualify your leads and finally celebrate the closing of many purchases. Join me:

First of all, know your audience
There's no point in making an email marketing calendar if you don't qatar phone data know who your buyer persona is , since there's no way to write something successful if you have no idea who you're writing for, right?

Ditch the general profile and focus on the ideal person. You can create it through our tool — the fantastic persona generator .

Define the goals you want to achieve
Before creating your calendar, you need to set your goal. Do you want to win over more customers? Do you want to increase your sales? Would you like to expand your contact list? In short, define where you want to go with your email marketing action. You can have more than one goal, as long as you segment the contacts for each one.

Determine the frequency of sending
Determining the sending frequency is very important and requires special attention when planning it. You can't send too many emails to the point of annoying your customer base, but you shouldn't send too few emails either, otherwise customers will surely forget you.

The ideal delivery time depends on your business, your objective, and the segmented base that will receive the email . In other words, the audience you want to nurture with relevant content may not be the same one you want to sell a product to. Each one is at a specific stage of the purchasing journey that you must respect. Therefore, carefully analyze the conditions of each case.

To help you out, here are 4 types of emails you can implement in your calendar.