Who is considered a lead?

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Working with leads is like a guy courting a girl.

The guy's task is to create a good impression at kenya consumer email list the first contact and interest his girlfriend. And ultimately, to achieve her reciprocity.

Something similar happens with leads in B2B marketing: the company needs to attract the audience's attention, secure interest and lead to a target action - to obtain contact information. And then it's a matter of technique and working with conversion.

Lead conversion is the transformation of a potential client into a buyer.
Businesses have various marketing mechanics and tools at their disposal, which we will discuss further

Lead conversion rate (LCR) is a measure of campaign success – how well you are attracting potential customers.