Return on investment in advertising

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It is also ROMI . Absolutely every company wants to get the maximum return on all investments in promotion.



ROMI is a key KPI for assessing monthly and annual promotion results.
It is the return on investment in advertising that should determine all strategies and budgets that the company plans, and not vice versa.



To calculate ROMI, use this formula:

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Landing Page Conversion Rate
All landing pages should generate leads - that's the rule.

No matter how beautiful and visited the page is, japan consumer email list it will be useless if it is not optimized for collecting leads and does not generate them.

To increase landing page conversions:

The content must be expert and useful for the target audience.
Add a call to action to your page - in any effective format.
Experiment with the placement of elements on the page.
Make sure your ad copy is relevant to your landing page.
The page should have convenient feedback blocks: forms, contacts, online chats.
Landing page conversion KPI will help you evaluate the quality of your traffic in relation to leads.

The most common scenario is that traffic is growing, but the conversion rate is constantly decreasing.

This indicates that the landing page is not as effective as it could be.